Dear Friends,
We are excited to announce the start of our 2014/15 Wishing Well Campaign. This year we are thrilled to work with over 100 theaters in the Tri State area to collect change and small donations from patrons who wish to support Variety New York’s mission of transforming the lives of children through the arts.
The Wishing Well Campaign is one of Variety New York’s oldest and most successful fundraising efforts. Last year, we raised over $300,000 to support over 25 grassroots arts programs in the community. However, what is really special about this campaign is not how successful it is, but it is where the funds come from and go to. This campaign allows us to raise funds from individuals in our community and put those funds to work directly back into the very communities the money comes from. Some of the donors may very well have children that benefit from the arts programs Variety supports. It all goes to show that you don’t need to donate a million dollars to make a difference. You don’t even need to donate $100 to do so. A lot of little donations of a dollar or 25 cents really add up to help transform lives!
This year, we are excited to announce the addition of a short video that will be shown in our participating theaters. We hope it gives you a bit more insight into our work and our impact. Most importantly, we hope that you’ll join us as a friend and a supporter and help transform the life of a child today!
Watch the Variety New York Video here!
Sincerely,
Jessica